THE INVENTOR of the Walkman, Sony has launched a subscription music service in the UK and Ireland.
Dubbed Music Unlimited, it is available to customers who have a Sony Playstation 3 console, Vaio computer or a 2010 model of a Sony web-ready TV or Blu-ray player.
Sony says that it also has plans to bring the service to mobile devices in the future.
Music Unlimited is Sony's go at competing with Apple's Itunes by offering two different cloud-based subscription plans instead of the traditional pay-per-download model.
The subscription allows users to listen to an array of streaming audio channels with six million songs.
Punters can customise channels to tailor them to their preferences for musical genres, eras or mood.
Users can also perform unlimited forward skipping of songs as part of the basic subscription plan.
Subscribers will be able to sync existing music libraries to their Music Unlimited accounts if they aren't encumbered by any DRM.
Sony plans to roll out the music service in the US, Australia, Canada, France, Germany, Italy, Spain and New Zealand in 2011.
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